Core Skills
- Product Owner
- A/B Testing
- CRO
- Entrepreneurial Background
Professional Summary
Experienced product designer and A/B testing consultant with over two decades of experience driving product development, user experience optimization, and product-market fit for global companies and startups. Proven track record of improving conversion rates through data-driven decision-making, managing cross-functional teams, and launching high-impact products. Entrepreneurial mindset with successful ventures, including multiple startups and collaborations that have attracted significant investment.
Work Experience
A/B Testing Consultant, PMF Consultant | Eduki GmbH
Berlin, Germany / Remote (London, Berlin) | 2023–2024
- Established A/B testing processes to validate product features and enhance user experience.
- Spearheaded data-driven decision-making to guide product development.
- Led a team in launching an interactive worksheet product, focusing on achieving product-market fit.
- Successfully increased conversion rates through iterative testing and optimization.
A/B Testing Consultant | Hairskin
Zürich, Switzerland | Dec 2023 – Apr 2024
- Led the creation and implementation of A/B tests using Visual Website Optimizer (VWO).
- Collaborated with developers to execute complex tests beyond VWO's visual editor.
- Drove conversion rate optimization by analyzing test results and implementing data-informed strategies.
Co-founder | Grid GmbH
Remote (London, Berlin) | 2020–2023
- Raised $5M in funding and led product management, design, and recruitment for a 15-person team.
- Guided the product vision, UX flow design, and the launch of a highly-used festival ticketing and ordering platform, generating $3.5M GMV despite pandemic challenges.
- Secured over 100 deals and created scalable processes to support large-scale festivals.
Product Designer | trivago N.V.
Düsseldorf, Germany / Remote | 2009–2020
- Developed and optimized the UX for multiple products, including trivago's mobile app, which became a top 10 app in Germany.
- Conducted 100+ A/B tests to enhance user experience and improve conversion rates.
- Played a key role in shaping trivago's SEO strategy and executing UX improvements for its global presence.
Co-founder | Ciao GmbH (acquired by Microsoft)
Munich, Germany | 1999–2002
- Raised $25M in funding and helped scale Ciao to a 120-employee business.
- Led product management and design, developing UX concepts and prototypes that helped drive growth.
- Directed SEO efforts, achieving high search engine rankings and driving traffic to key product areas.