Messaging & UX Experimentation for Product-Market Fit
The Challenge
Your startup seeks product-market fit. You've built something promising but struggle to:
- Find messaging that resonates with your audience
- Determine which UX elements drive conversion
- Know how users actually interact with your product
- Create a culture of systematic experimentation
What I Offer
Messaging Experimentation
I implement systematic testing to find what messages resonate:
- Test value propositions through controlled experiments
- Refine marketing copy based on user response
- Identify language patterns that drive conversions
- Optimize pricing presentation and feature descriptions
UX Experimentation Framework
I create systems to discover which interfaces drive adoption:
- Set up large-scale A/B testing infrastructure
- Create evidence-based UX optimization roadmaps
- Build Kanban workflows for continuous testing
- Develop custom dashboards to visualize user behavior
Cultural Transformation
I guide teams through the shift from "ship and see" to "test and validate":
- Train teams on experimentation methods
- Overcome resistance to data-driven decisions
- Establish regular review sessions to share wins
- Create experimentation roadmaps
Optimization Expertise
I bring 15+ years experience optimizing products:
- At trivago: Developed UX for most parts of the platform through hundreds of A/B tests
- At eduki: Implemented multi-platform testing across Google Optimize, Unleash, and PostHog
- At Grid and Ciao: Built products from ground up by finding market fit through rapid iteration
Engagement Options
Assessment & Roadmap
- Audit current approach to product decisions
- Identify experimentation opportunities
- Create 90-day testing roadmap
- Duration: 2 weeks
Implementation & Coaching
- Set up testing infrastructure
- Train team on testing methodology
- Run first set of experiments
- Duration: 8 weeks
Ongoing Guidance
- Regular reviews of test performance
- Mentor internal champions
- Iterate on experimentation process
- Format: Monthly retainer
Results You Can Expect
Based on past client work:
- Messaging that connects with target users
- UX that reduces friction and increases conversion
- Clear metrics on what drives user engagement
- More efficient product development cycles
- Team alignment on evidence-based decisions
Why Choose Me
I bring both founder experience and consulting expertise:
Entrepreneur Background
- Co-founder of Grid (raised $5M)
- Co-founder of Ciao (raised $25M, acquired by Microsoft)
- Co-founder of Directshopper (grew to €7M revenue in 3 years)
Client Experience
- Growth companies (eduki: comprehensive A/B testing program)
- Enterprise businesses (trivago: 11 years optimizing through experimentation)
- Startups (pastaevangelists.co.uk, craft.co, thesmalls.com, inne.io, truely.com, and others)
I understand product-market fit from both sides: as a founder who's achieved it multiple times and as a consultant who's guided others to find it.
Next Steps
Book a free 30-minute consultation to discuss your specific challenges and how an experimentation mindset can help you achieve product-market fit faster.
Book a Call