Back to Home

Messaging & UX Experimentation for Product-Market Fit

The Challenge

Your startup seeks product-market fit. You've built something promising but struggle to:

  • Find messaging that resonates with your audience
  • Determine which UX elements drive conversion
  • Know how users actually interact with your product
  • Create a culture of systematic experimentation

What I Offer

Messaging Experimentation

I implement systematic testing to find what messages resonate:

  • Test value propositions through controlled experiments
  • Refine marketing copy based on user response
  • Identify language patterns that drive conversions
  • Optimize pricing presentation and feature descriptions

UX Experimentation Framework

I create systems to discover which interfaces drive adoption:

  • Set up large-scale A/B testing infrastructure
  • Create evidence-based UX optimization roadmaps
  • Build Kanban workflows for continuous testing
  • Develop custom dashboards to visualize user behavior

Cultural Transformation

I guide teams through the shift from "ship and see" to "test and validate":

  • Train teams on experimentation methods
  • Overcome resistance to data-driven decisions
  • Establish regular review sessions to share wins
  • Create experimentation roadmaps

Optimization Expertise

I bring 15+ years experience optimizing products:

  • At trivago: Developed UX for most parts of the platform through hundreds of A/B tests
  • At eduki: Implemented multi-platform testing across Google Optimize, Unleash, and PostHog
  • At Grid and Ciao: Built products from ground up by finding market fit through rapid iteration

Engagement Options

Assessment & Roadmap

  • Audit current approach to product decisions
  • Identify experimentation opportunities
  • Create 90-day testing roadmap
  • Duration: 2 weeks

Implementation & Coaching

  • Set up testing infrastructure
  • Train team on testing methodology
  • Run first set of experiments
  • Duration: 8 weeks

Ongoing Guidance

  • Regular reviews of test performance
  • Mentor internal champions
  • Iterate on experimentation process
  • Format: Monthly retainer

Results You Can Expect

Based on past client work:

  • Messaging that connects with target users
  • UX that reduces friction and increases conversion
  • Clear metrics on what drives user engagement
  • More efficient product development cycles
  • Team alignment on evidence-based decisions

Why Choose Me

I bring both founder experience and consulting expertise:

Entrepreneur Background

  • Co-founder of Grid (raised $5M)
  • Co-founder of Ciao (raised $25M, acquired by Microsoft)
  • Co-founder of Directshopper (grew to €7M revenue in 3 years)

Client Experience

  • Growth companies (eduki: comprehensive A/B testing program)
  • Enterprise businesses (trivago: 11 years optimizing through experimentation)
  • Startups (pastaevangelists.co.uk, craft.co, thesmalls.com, inne.io, truely.com, and others)

I understand product-market fit from both sides: as a founder who's achieved it multiple times and as a consultant who's guided others to find it.

Next Steps

Book a free 30-minute consultation to discuss your specific challenges and how an experimentation mindset can help you achieve product-market fit faster.

Book a Call