11 Years of Product Design and
UX Innovation at trivago
Overview
As the second product owner at trivago, shaped and influenced UX across most platform areas from 2009 to 2020, contributing to trivago's growth into a global travel platform.
Core Achievements
Product Design Impact
Led UX development across core platform features
Conducted hundreds of A/B tests for conversion optimization
Developed trivago app from concept to top 10 in Germany
Created and coordinated SEO strategy
Influenced design system development
Mobile App Development
Led concept development and prototyping
Conducted extensive user research
Achieved top 10 app status in Germany upon launch
Optimized user flows for mobile experience
Integrated cross-platform design consistency
A/B Testing Program
Test Areas
Search functionality
Hotel listings
Filtering systems
Booking flow
Price comparison interface
Testing Scale
Hundreds of conversion tests
Multi-variant testing
Cross-device optimization
Language/locale testing
Feature validation
SEO Strategy
Implementation
Developed technical SEO framework
Created content optimization guidelines
Implemented structured data
Optimized for multiple languages
Built internal linking structure
Results
Improved organic search visibility
Enhanced crawlability
Increased organic traffic
Better search rankings
Improved user engagement
Design Process
Methodology
Research Phase
User interviews
Behavior analysis
Competitor research
Market analysis
User journey mapping
Design Phase
Wireframing
Prototyping
User testing
Iteration
Implementation
Tools Used
Prototyping software
A/B testing platforms
Analytics tools
User testing systems
Design software
Technical Implementation
Platform Development
Cross-browser compatibility
Mobile responsiveness
Performance optimization
Accessibility standards
International support
User Experience
Search Optimization
Auto-complete
Filters
Sort options
Results display
Map integration
Booking Flow
Price comparison
Hotel information
Review integration
Payment process
Confirmation system
Key Projects
Hotel Search
Redesigned search interface
Optimized filter system
Enhanced map integration
Improved sort functionality
Added price comparison features
Mobile App
Developed core functionality
Created mobile-first design
Implemented offline features
Built location services
Optimized performance
Price Comparison
Developed comparison algorithm
Created price display system
Built deal highlighting
Implemented price alerts
Added historical pricing
Results
App Performance
Top 10 ranking in Germany
High user retention
Strong engagement metrics
Positive user feedback
Rapid user adoption
Platform Metrics
Improved conversion rates
Increased user engagement
Better retention metrics
Enhanced user satisfaction
Higher booking values
Learnings
Design Process
User-centered approach
Data-driven decisions
Rapid iteration
Cross-team collaboration
Continuous testing
Mobile Development
Performance priority
Offline capabilities
User feedback integration
Platform optimization
Feature parity
Testing Strategy
Clear hypotheses
Measurable results
Quick iterations
User feedback
Documentation